advertising


 * __Advertising__**

Click on the guide below to find out more about Advertising Techniques:

An advertising campaign is normally a //sequence// of related advertisements that market a product or service to a specific target audience. A campaign for a single product or brand will usually incorporate more than one type of advertisement, e.g. magazine ad, tv ad, radio ad __and__ billboard/poster distribution.

The only way to begin to understand how they work in a more structured and strategic way than a single advertisement is to see one in action. The links below should provide you with a starting point.

Download an excellent starter activity by Sam Custance to help you learn [|How TV Adverts use Persuasive Language]. Key Module Links [|About: Advertising]

[|AdAge.com] The Advertising Century - Top 100 Ad Campaigns; Slogans; People; Icons; Jingles; Advertising Timeline...

[|AdCouncil] - Historic Public Service Advertising Campaigns

[|Anti-Wrinkle Cream Advert Misled Shoppers]

[|Apple - Get a Mac]

[|ASA] - Advertising Standards Authority

[|Barnardo's] - History of their advertising & campaigns

[|Canon TV Commercials] Canon's site provides access to a range of TV Ads used to market their products

[|Dove's Campaign for Real Beauty]

[|Early TV Ads]

[|Ephinx.com] provides access to TV Ads such as Orange, Smirnoff, Celebrity & Film Endorsements

[|Intute] - Adverts, Commercials and Advertising Campaigns: an excellent source of information.

[|ITP on TV Advertising]

[|Mad.co.uk] - Advertising Campaigns

[|MediaSmart.org.uk] The media literacy initiative for UK primary school children, focused initially on advertising.

[|Metropolitan Police Campaigns]

[|NatMags] - Advertising Campaigns

[|NSPCC Child Protection Campaigns] - Click on this link to see how images can be sequenced to create a powerful, persuasive and disturbing message. This site contains print, video and audio resources.

[|PBS.org] An interactive resource that's good for looking at how representation and bias are used for effect in the media. Use simple techniques to make a for or against ad...

[|Prince's Trust] - 'Hope for Hoodies'

[|RNIB Ad Campaigns]

[|RollingStone.com] - AvantGo & RS use latest mobile advertising research and technology

[|Scriptorium] - World War II Ad Campaigns

[|Social Norms Campaigns] - Click on this link to see how the University of Minnesota has tackled public health problems using poster campaigns.

[|TellyAds.com] TV ads. We love ’em. But why sit through hours of telly just to catch your favourite? We’re collecting as many current UK commercials as we can, so you can watch the ones you like when you want to watch them. We launched in September 2006 and since then we've delivered 1,284,825 views of commercials.

[|Think! Road Safety Campaigns] - Click on this link to see how road safety campaigns have changed over time. This site includes video, audio and print resources.

[|Trident] - 'Stop the Guns' Campaigns

[|Wikipedia] - Alcohol Advertising


 * __Advert Analysis Task:__**

Look at the images below from two magazines. Then download, print and fill in the task at the bottom of the Sicily Ad.





Click here to download and print the task sheet. If you are unsure of any of the terms, use the glossary to help you: